iPod+History



2001 to Present In 2000, digital music players were either big and clunky or small and useless with equally terrible user interfaces. Apple saw the opportunity and announced the release of the iPod, their first portable music player on October 23, 2001.

At first, the reactions were confused and hostile; critics lambasted the $400 price tag, the unconventional scroll wheel and the lack of Windows compatibility. Despite all this, the iPod sold beyond everyone's expectations, went on to revolutionize the entire music industry, and the rest is history.

On October 23, 2001 **Steve Jobs** forever changed the course of media and entertainment distribution when he unveiled his creation, the Apple Ipod.



[|MP3 Players] Apple's iPod celebrates its 10th birthday this month. Rather than splash out on jelly and ice cream and party hats, we take a look through its past from its humble beginnings in 2001, through to the sharp new iPod touches of 2011.

Our iPod adventure begins in October 2001, when Apple launched its first portable music player. The first incarnation of the device that was to revolutionise the music industry had a mechanical scroll wheel and launched with 5GB and 10GB capacities, starting at a shade under £300. The name 'iPod' was coined for use with the Apple music player by copywriter Vinnie Chieco. He was called in by Apple to help market the new product. Curiously, Apple had already registered the trademark 'iPod', but had originally intended it to be used as the name for its Internet kiosks, though these never saw the light of day.  The second-generation iPod waved sayonara to the clunky mechanical scroll wheel and introduced the touch-sensitive version still in use today, albeit in a different form. Released in July 2002, the new model built on the success of the first incarnation, and came in capacities up to 20GB for £399, with the 5GB model at £259 and 10GB for £329.  With the third-generation iPod, Apple did away with the buttons that surrounded the touch-sensitive wheel, instead setting backlit controls horizontally under the LCD screen. This edition launched in April 2003 and was the first model to use Apple's 30-pin dock connector. 10GB, 15GB and 30GB models were available, costing £249, £299 and £399 respectively.  <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The next child in Apple's musical creche wasn't a new version of the existing iPod, but an entirely new model: the iPod mini. The mini launched in January 2004, with 4GB of memory for £199. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The iPod mini came in five snazzy colours and brought with it the first use of the Click Wheel. This iconic and ground-breaking navigation system became ubiquitous within the iPod line until the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPhone] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was released in 2007, which uses purely gesture-based touch-sensitive control methods. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Mere months later, in July 2004, Apple launched the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fourth-generation] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> iPod. Like the mini, the new iPod boasted the Click Wheel -- one of Apple's best interface innovations to date. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The fourth-generation model came in 20GB and 40GB capacities, costing £219 and £299 respectively. This model was seen as something of a blow to the iPod mini, as its price -- just £20 more than its younger brother -- represented much better value for money in terms of storage. Its significantly larger size attracted a different crowd, however, and so both models existed harmoniously. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Later that year, the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod photo] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was launched. The date was September 2004 and this was the first model to feature a full-colour screen. As the name suggested, the iPod photo was geared up to store and display your photo albums. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">This added extra came at one hell of a price (well, two prices): £359 for the 40GB model; £429 for the 60GB. The iPod had pushed into the same price range as small second-hand cars. But hey, you could look at photos of those cars while you sat on the bus. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|20GB U2-branded red and black iPod] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was also unveiled that month, costing £249. It was a monochrome-screen fourth-gen iPod, re-skinned in tribute to rock's most middle of the road Pope-botherers. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">January 2004 had been the birth of the iPod mini. January 2005, just one year later, gave birth to a healthy new offspring: the first <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod shuffle] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The shuffle was something of a curiosity: it had no screen, no Click Wheel and no dock connector. At just £69 for 512MB, however, the shuffle instantly stole the hearts of joggers and young teens everywhere. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">A 1GB model was also launched at a price of £99. Some naysayers emitted loud nays at the shuffle's launch, but over six years later, the shuffle, albeit in a totally new design, still reigns as king of the miniature MP3 players. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Just one month after the shuffle's launch, Apple unveiled the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|second-generation iPod mini] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> in February 2005. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The new minis had something of a makeover -- the colours on offer were much brighter, and the coloured lettering on the Click Wheel now matched that of the iPod's body. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Battery life was also significantly improved (the original mini's battery life was often criticised). A 6GB model was offered for £169, while the original 4GB capacity sold for £139 -- a far more reasonable price than the previous version. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">When September 2005 arrived, the iPod mini drew the noose around its neck, took one final bow to its patrons and stepped to its death. It was, of course, the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> that cut down the limp body, and it was vastly superior to its predecessor. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The iPod nano launched in black and white, and 2GB and 4GB capacities, costing £139 and £179 respectively. Gone were the mini's micro-drives; replacing them were the holier-than-thou flash memory. Although the nano was generally well received, its easily scratched screen not only caused a consumer outcry, but also sparked a <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|class-action lawsuit] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> against Apple. Apple subsequently shipped protective cases with future models. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">In October 2005, Apple unveiled its next full-sized iPod -- a model whose form factor has not changed in two full years. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fifth-generation iPod] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was the first model to play video and was very well received. It had a larger, sharper colour screen, slimmer form factor and better battery life. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">A 30GB video iPod would set you back £219, while a 60GB version would cost you £299. An 80GB version was later released and included, among other things, a library-search feature, and was accompanied by fifth-generation iPod price cuts across the board. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It was over a year before Apple took the mask off its next iPod. In September 2006, the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|second-generation nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">was launched. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The new nano had a trendy anodised aluminium casing and came in five colours. Two-gig, 4GB and 8GB models were available at £99, £129 and £169 respectively. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The hysteric jubilation for the new iPod nano notwithstanding, Apple undid its trenchcoat again in September 2006 and flashed the world with another titchy member: the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|second-generation iPod shuffle] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Shuffle 2.0 came in the form of a clip. Some argue the new model had a clip; others claim it // was // a clip. The other 99.98 per cent of civilisation simply sat back and got on with things.

<span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The new shuffle came only in a 1GB version for a touch over £50. Also present was the nano-esque anodised aluminium casing and the choice of several colours. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Then, in September 2007, we had a plethora of new iPods to choose from. The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod touch] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> became the 'true' video iPod the world had been sweatily dreaming about. It brought the best mobile browsing experience to palms everywhere, offering the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPhone] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">-like iPod experience many people had been holding out for, and eventually got 32GB of memory. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Its partner in crime, the iPod classic, was also introduced in September. It was essentially a revamped, tripped-out fifth-generation iPod with more go-faster stripes than we care to count, and up to 160GB of storage. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">A <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|third-generation iPod nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> with "a little video for everyone" was also introduced, complete with a fat form factor to make the chunkiest of us feel slightly better about ourselves. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Spy-shot photographs of this nano leaked before the official announcement was made, leading the blogosphere to worry in advance that the nano was to become all dumpy. No one seemed that bothered once it was released though. A pink 8GB model was released in the following January. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Finally, a new shuffle came out... well, it had new colours. (And a small 's' to match its lower-case siblings, spelling fans.) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The September 2008 line-up vanquished Dumpy McFatnano to the rotting cesspits of silicon hell, introducing a <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fourth-generation nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> with the original tall form factor of earlier models. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It retained video playback and the same screen as the chubby version, but now offered an internal accelerometer, 16GB of memory and the new Genius playlist functionality. It was also the first model to introduce spoken menus for vision-impaired users. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">We were disappointed to see the 160GB iPod classic was wiped from existence this year, along with the 80GB model. Instead, Apple brought out a single <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|second-generation classic] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> with 120GB of hard disk space, but in the first-generation classic's thinner form factor. It also included the new Genius feature. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">But stealing the show was the new <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod touch] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">, which launched with a new curvy design to match the new <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPhone 3G] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">, built-in speakers, a physical volume control (this was a hotly demanded feature), 3D gaming and various other features previously offered as software upgrades, such as Microsoft Exchange email support. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Once again there were new iPod shuffles, but they were just paint jobs -- the players themselves didn't change. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">September 2009 brought the arrival of the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|third-generation iPod shuffle] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It was smaller than ever, but still sporting one massive clip to attach to your polo-shirt sleeve so that everyone knows just how sporty you are. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The lack of a screen still made it difficult to operate but for only £60 for a 4GB model, it was understandably a good seller. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fifth-generation iPod nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was released in 2009 and packed a larger screen and a video camera. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">There wasn't a whole lot of point in the video camera, but it was a fun addition nonetheless, although it oddly didn't take still images as well. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It was available in a rainbow of colours and up to 32GB in size, although the top model would cost a not insignificant £139.

<span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPod touch third-generation] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> retained the same look and feel of the previous iteration but boasted improved internal hardware making it much more zippy to use. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">Fans of 3D gaming apps were very pleased at the power boost it had received, and the ease of use quickly helped push the touch into the hearts of music-lovers everywhere. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It was available in a 64GB model which was plenty of room for a vast music collection, but you'd have to shell out £300. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">2010 saw the advent of the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fourth-generation iPod shuffle] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The stretched design of the third-generation had been given an unceremonious boot, to be replaced with the new square version, which naturally still houses a massive clip on the back. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The VoiceOver feature made navigating around your music fairly simple, as did the easy to press buttons on the its colourful face. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> A full colour, multi-touch screen was added to the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|sixth-generation iPod nano] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">. It may only be a small screen, but poking around with your little finger isn't much of a hassle and it's great for flicking through album art. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">If you're feeling particularly geek-chic, you can pop it on a wrist-strap and set it to display up to 16 different clock faces. Lovely. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The 16GB model will set you back £129 and is available in more colours than we knew existed.

<span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fourth-generation iPod touch] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was outed in 2010. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">This new model packed the gloriously sharp retina display found on the <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|iPhone 4] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> and also packed a front-facing camera for FaceTime. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It has the same simple operation of previous models and of course full access to the Apple App store. The 64GB model demanded 329 of your hard-earned pounds.

<span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">The <span style="background-color: transparent; color: #0066a0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-decoration: none; vertical-align: baseline;">[|fifth-generation iPod touch] <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;"> was shown off in October 2011. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It's not a massive upgrade from the previous model, but it's running Apple's iOS 5, which offers various handy extras such as iMessage and a notification centre for message and alerts. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It's also offered in a white variety for those that can't stand dull colours on their gadgets. <span style="background-color: transparent; font-family: Arial,Helvetica,sans-serif; font-size: 14px; vertical-align: baseline;">It's still as expensive as ever though, coming in at a cool £329.

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